Saturday, October 15, 2011

To Julia Carson...

 I was having a heck of a time posting my final critique for your social media campaign. So I'll post it here...

Although bejane.com was the closest comparison to your idea to review, I think you should really get to know how STIHL, John Deere, and HGTV are using social media. Maybe consider why some sites are using it and others aren't. How are the sites using it utilizing it?

You have very clear thoughts about how you'd use social media. That's great, but how can you build upon what those other companies are doing or not doing?

Friday, October 14, 2011

Final Post

The Future of Audrey Lucille
The end is the beginning. I feel like I’ve only just started to tap into my “writer” psyche. I absolutely intend to keep writing after this class. I have always enjoyed it, but was never disciplined enough to continue it on my own. Luckily, and as silly as it sounds, exposing me to Twitter this term has sparked a new energy to continue writing on my own.
Do you know the feeling when someone posts a picture about you or includes you in a post on Facebook? There’s the slight panic about “Oh, no. What did they put on the web about me?” But there is also an excitement that someone not only thought about you, but published the fact that they thought about you to everyone they know. It’s thrilling. When someone on Twitter decides to “follow you”, replies to your posts, or reposts something you wrote it’s a completely different kind of thrill. It now isn’t about you and your friends, but about the words you’re saying and whoever else is looking for those words.  It’s a whole new game on Twitter.
I will likely continue some variation of my blog and use Twitter as a way to boost my exposure. Because it is strictly about the words, I’ll probably keep a pen name too. I might not continue to be Audrey Lucille, but I don’t want everything attached to my real name either. Without my real name attached, I can be free to discuss what I want without much repercussion in my academic, professional, or personal life.
ICM 506 Highlights and Suggestions
The greatest accomplishment from this course has been the work. I have the passion, I have experience and knowledge, and I have at least some of the skill to be a writer.  What I got out of this class was a boost in my confidence and direction in technique. As long as I try, and try well, others might appreciate and enjoy my work.
Two highlights in the course were my “Travel and Terrorism” post and gaining the Hanover Inn as a follower on Twitter:
My “Travel and Terrorism” post was simple, personal, and well received. I was proud of the post before it was even posted, but then to gain the positive feedback that I got was icing on the cake. I want the writing I decide to share to always feel like that.
Having the Hanover Inn decide to follow me on Twitter confirmed how effective my words were. Nothing of major significance was posted on Twitter; I simply stuck to the assignments. But the groups of words made me accessible. What I found most exciting was that Joe Shmoe didn’t find me, but an Inn did. This is exactly the niche I was aiming for. My words worked!
I wish there had been an assignment to work with the feedback we received and posted a rewrite. I know this was encouraged and discussed as part of the course, but it was not required and sadly, fell by the wayside for me. If I had been pushed to rewrite some pieces, who knows where it would have taken me. I would have liked that extra pressure in at least one assignment.
Farewell
I’m sad that the course is ending. But I am glad I had the opportunity to take this class. Thanks to my classmates for making this constructive and enjoyable. And I hope to see more of your work beyond this class.

Monday, October 10, 2011

Dinner in Sant Cugat


It’s been a whirlwind just to arrive in Barcelona. Now, Sonia’s family was starting to arrive home from work and school. There was a lot of commotion as people arrived. Introductions were made to me and then they’d go about their business catching up from a long day. I did my best to stay out of the way.
As Sonia and her Mother made their way to the kitchen, I decided I should see if I could be of any assistance. Sonia had snuck out the back of the kitchen before I got there. I smiled at her Mother and tried to ask if I could help with anything. She looked at me and in extremely broken English said she couldn’t understand English.
I took a seat at the kitchen table and waited for Sonia to come back. In the meantime, her Mother continued with the cooking. When Sonia came back she jumped right in. She cut bread and started the smear a whole tomato over it. This was new. I’d never seen anyone squish a tomato on bread and then throw away the skin. I asked Sonia if there was anything I could do. She explained to me that it was very awkward that I wanted to help, since I was the guest. But she allowed me to carry the dish she just finished making to the table.
In no time at all, dinner was ready.  Her Father was the last to arrive. After I left the kitchen he’d gone in to make a very special dish. In honor of me, he’d gone to the foothills of a mountain on his lunch break to pick mushrooms for this dish. He said the mushrooms were very special in this area and it was a truly local dish. It was a basic mushroom salad with olive oil and herbs, very fresh and very tasty. Everything was!
For dessert, her Mother made a fruit salad with pomegranate, grapes, and oranges. She’d kept a lot of the juices in it and added some sugar, I think. I don’t know exactly what she did, but it was the best fruit salad I’ve ever had.
The food was phenomenal. It was probably the most authentic meal I’d had in my time in Europe. But more than that, their hospitality was above and beyond. Even if you don’t share a language with someone, hospitality is universal.
Before I left the family a week later, I gave them some goodies I’d brought for them from London. Most were small knickknacks to show my appreciation. The most appreciated gift by far was a tin of shortbread cookies. Sonia’s Mother squealed with delight and her little sister snatched the tin to steal a cookie immediately. Although the cookies were hardly a homemade meal, I was glad they liked my gift.

Anticipation


It has to be the biggest thrill in the world, for me to book a trip. Right before I book a flight I get nervous. My palms start to sweat as I double and triple check the details. Is it the right day, the right time, the right airport? Is there enough money in my checking account to make the purchase? Did my boss give me the OK for the time off? These and a million other questions rush through my head.
But once the tickets are bought…the excitement kicks in. There’s no turning back! Whatever else gets planned has to work around those flights. The foundation of my trip has been laid.
Right now, I’m about 3 weeks away from my first Las Vegas trip. The closer I get to the trip, the more frequently I find myself Googling things about Vegas. I’ve got a decent layout of the strip in my head already. I know the prices of the shuttle from the airport. I could even tell you a few restaurants that fit my shoestring budget.
This is the feeling people tell you to aim for when they say, “you need something to look forward to.” If you are ever lucky enough to be given a surprise trip, the anticipation and emotions you’d normally spread out right up until your trip open like a flood gate. Just take a look at this little girl: http://www.youtube.com/watch?v=xDzQ5sI_9F0
Do you need something to look forward to? Go ahead, book a trip!

Ad For Pitch


FADE IN
INT-TRAIN CABIN-DAY
The camera opens on a lone TRAVELER comfortable in his seat and staring out the window. A large backpack sits in the seat next to him.
Train stops with SQUEELING WHEELS.
Camera now follows the traveler off the train. Traveler exits the terminal and sees the sights of London. (LIGHT CAR AND FOOT TRAFFIC) He turns the corner just past a rowdy pub and is suddenly walking out of a French café (SOFT FRENCH MURMER FROM THE CAFÉ GUESTS) with classic Paris scenery in front of him. He crosses the street to find himself in a crowded Indian market (HEAVY BACKGROUND NOISE FROM THE CROWD) Someone in the market crosses between the traveler and the camera and we are now on a wharf with cooked lobster being served out of window (WATER LAPPING UNDER THE DOCK). Traveler turns around to walk off the dock and as the camera comes around to follow him the scene changes to an anonymous city street. Traveler enters a restaurant.
SMALL GROUP of people greets him warmly. They grab a seat and start to chat.
Scene blurs and the words “Foreign Foodie Friends: Bringing People Together Through Food” appear with website address.
FADE OUT

Social Media Campaign


The beauty of today’s internet is that conversation with anyone, anywhere can be possible at anytime. A two-way conversation can happen instantaneously with just about anyone. And social networks have made just about anyone accessible to converse with. As usual, businesses and organizations have jumped on the ever-growing bandwagon. But how does a business become social? Organizations and business now have to define not only the products and services they offer, but also a personality their followers want to follow.
The London Eye tweets. The London Eye is a large Ferris wheel type attraction that allows you to take in the London skyline. And it has a Twitter account. What does a Ferris wheel tweet about? Well, it tweets about the weather, promotions, events, and various fun facts, of course.
What makes @TheLondonEye has done that make its profile worth following:
The conversations is two-ways.
Visitors are able to share thoughts, photos, and questions and receive a response back. This gives followers a chance to participate.
Allowing followers to share their excitement is free promotion for the attraction and an exciting way for visitors to be seen.
In a few tweets, I also saw @TheLondonEye respond to followers who questioned a fake photograph they saw about the London Eye on fire. Responding to a tweet is so much more intimate than making your followers search for a newspaper article or wait for a press conference. Instead, they receive a personal response via Twitter.
Ways to improve its profile:
The London Eye isn’t just about The London Eye
Even though the profile is dedicated to getting followers excited about it’s attraction, The London Eye shouldn’t be afraid to talk about nearby attractions or events as well. If @TheLondonEye were to tweet about St James Park, Big Ben, or the Thames River Festival they may reach people they wouldn’t normally reach, and they may get more followers. My theory is that the more respect you put out, the more respect you get back. So, instead of tweeting “Tomorrow we're going sparkling rainbow colours to mark the Thames Festival on the south bank and bankside. Come and see us sparkle!” You might instead Tweet about the dates and times of the events at the stage that The Eye overlooks during the Thames Festival and link all references to @ThamesFestival.
It’s a difficult task to make a social profile for a business or organization. Yes, you want to give your profile a personality, but it has to be a personality people like. Would you have a conversation with someone who always talked about themselves? Probably not for very long. So, then why would you follow a twitter account that didn’t have a two-way conversation? Likewise, wouldn’t you give more respect to the twitter profile that promotes surrounding events, organizations or businesses? Just like you give more respect for someone who volunteers his or her time at a soup kitchen.
What I take away from this is that a successful Twitter account has to have the following:
1)   Personable personality
2)   Relevant and timely information that is convenient and worthwhile for followers.
3)   Active two-way conversation
4)   External linkable promotions

Monday, October 3, 2011

Executive Summary Presentation


 One of the biggest regrets in travel is an unsuccessful attempt to find traditional, local, “home cooked” meals. Food has a powerful way of allowing outsiders an intimate understanding of local culture. Tasting a “home cooked” meal can explain better than any textbook what is important to the people of a given region.
 “Foreign Foodie Friends” is a web-based network for locals and visitors to connect and share a culinary experience.  Each member will be able to utilize the site both as a foreigner and as a host. The network will allow members to post a profile of what “home cooking” means to them and also allow dietary restrictions to be made known.
Target Market – The most important audience for this site is the “foodie” at heart. You do not need to be a chef or an expert in cuisine. All you need is to share an appreciation of food, culture, understanding, and adventure.  You don’t need to have traveled far or you could be from the other side of the world. Everywhere you go has the potential to be an experience.  Why not make it a culinary experience?
Ex Factor- The uniqueness of this site is that you will have a local guide willing to share this culinary experience with you. He/she will be able to introduce you to what “local” food means to them.  And, in return, back home, you can share your “local cuisines” with those who may travel to your home.
Goals and Objectives-
The main goal is to give travelers a truly unique dining experience. We want to give people the opportunity to get off the beaten path and not feel lost. This is an opportunity to avoid tourist traps and get a real taste for what’s cooking.
As a host, members are encouraged to share what their town or region has to offer. It’s a time to be proud of where you live and show it off. For the adventurous, it can also be a time to show off your personal cooking skills.
The ultimate goal, however, is beyond the food on the table. The goal is the connection and conversation that will happen over the meal. You can learn the intricate details of new land, or you can learn about your home through the eyes of a traveler. We hope that the intercultural conversations will bring about understanding and knowledge.
Safety- Safety is top concern for our members and for us.
Communication-Anonymous email feature will allow members to communicate and plan their meals together. No personal information needs to be shared unless individuals are comfortable to do so.
Ratings and Recommendations- Members can rate and recommend other members based on their experience with that individual. This will help build a member’s profile and make them more or less desirable to choose as a dinner guide or guest. This feature will keep all our members honest and safe.
Restaurant vs. In-home Meals- As a responsible network host, the site will include safety tips and discussions about traveling and eating with other members on our site. As travelers begin to use this site it will be recommended to meet other members in public restaurants. If the opportunity should arise to attend an in-home meal, we will encourage our members to use precautions. Our top concern is that all our members be safe and smart.

Action Plan
Develop the foundations of the site within 6 months.
§  Build the site
o   Profile layouts
o   Search functions
o   Rating/recommendations
Initially, we may start in a hyper local scene and expand out, allowing word of mouth to catch on. The expansion should be progressive, adding new locations every few months.
Along with location expansion we will keep members excited with local meet-ups, restaurant coupons, and shared stories.
The opportunity to share such a cultural and culinary experience is one of a kind. I’m excited at the possibility of making this more accessible to fellow travelers.
Thank you.

Executive Summary


Intro- Problem Statement
One of the biggest regrets in travel is an unsuccessful attempt to find traditional, local, “home cooked” meals. Food has a powerful way of allowing outsiders an intimate understanding of local culture. Tasting a “home cooked” meal can explain better than any textbook what is important to the people of a given region.
Description- Solution
“Foreign Foodie Friends” is a web-based network for locals and visitors to connect and share a culinary experience.  Each member will be able to utilize the site both as a foreigner and as a host. The network will allow members to post a profile of what “home cooking” means to them and also allow dietary restrictions to be made known.
Action Plan
Develop the foundations of the site within 6 months.
§  Build the site
o   Profile layouts
o   Search functions
o   Rating/recommendations
Initially, we may start in a hyper local scene and expand out, allowing word of mouth to catch on. The expansion should be progressive, adding new locations every few months.
As we expand, we will need to increase advertising and marketing efforts both in established markets and new markets.
After the launch we will keep members excited with local meet-ups, new ideas, restaurant coupons, and shared stories.

Sunday, October 2, 2011

Biloxi


One of my fondest travel experiences was a mission trip to Biloxi, Mississippi. My church just started sending youth groups annually to various parts of the country to refurbish houses for those in need. The year before we’d gone to Hazard, Kentucky. It was a life-changing experience. And so, naturally, I expected nothing less from this trip. The trip has stuck with me every since. I think of what I saw and learned there, often.
The mission we worked with had a wonderful facility. There was a main house for meals, a bathhouse, a men’s dorm, and a women’s dorm. The first night we met our two site managers. They gave us a tour and went over our schedule for the week. We were split in two groups for the two locations we were working on: Mrs. Baker’s house and Mr. White’s house.  I was placed on Mr. White’s group.
The next morning we drove to our designated site to begin work. The neighborhood was worn down and a little rough. The road Mr. White’s house was on had houses on one side and a working railroad track on the other. His house was a small, one story building. It couldn’t have been more than one or two rooms, but I never did step foot inside. It looked decent from the front. It was explained to us that the front of the house was recently completed and we were to begin work in the back.
The backyard was heart breaking. We entered through a fence by the side of the house. Three dogs started to bark at us. Two were in a large kennel and one was tied up by a doghouse. The lawn was replaced by mud and dirt. Nails and garbage littered the yard. The siding was hanging off the house. The steps from the back door were completely missing. Quickly, we were introduced to the fleas and mosquitoes that were present as well. This was going to be a tough week.
By the second day, it was clear that not everyone in our group could work in these conditions. Nearly half hour group asked to be switched to Mrs. Baker’s house. And I was the only female who stayed.
Regardless of the conditions and the small number of workers, we managed to complete the project; which made the celebrations all that much better.
At the end of the week our site managers prepared us a traditional shrimp boil. They covered the tables in newspaper and brought big old garbage cans in for the throwaway bits. The shrimp were whole and corn was perfect. The spices were full and the hot meal was welcomed even on the hot summer night. It was delicious.
At the shrimp boil we were asked to attend a large worship service at the tabernacle before we left for home. This was a deep south, “Praise the Lord”, kind of service that our group was not accustomed to. The experience was wonderful, until the invited us to the pulpit to sing. We literally had church members yelling at us to “feel the Lord.” I thought I was. As members of my group started to sway with the music and clap, the members of the tabernacle started to shout their “Alleluia’s”.
It still surprises me how vastly different and beautiful our country is. The conditions of Southern poor can make you look away, but the deep customs in their food and the passion in their faith awakens your senses. I think this trip has stuck with me because of just that.

Je Suis Perdu!


For most, being lost in a foreign country is a terrifying ordeal. You don’t know where you are, you may not speak the language, and you are unsure of how to set yourself back on track. It can be even more frustrating because it takes time away from your plans and itinerary. But, if you allow it, being lost can offer you a truly unique experience.
Almost as soon as I arrived in Charles du Gaul airport I felt lost. It has to be one of my least favorite airports. The layout isn’t very instinctive, the signs are not clear, and it’s my belief that the “snobby” French stereotype was developed here.
I found the train terminal and started to read the signs about buying a ticket. I had no idea where to begin. I stood there reading the information over and over. I checked my maps. I studied my itinerary. Nothing was quite adding up. I thought I had planned out the details so well, but this train ticket purchasing process was proving me wrong. 
A man, who surely pitied the “lost American girl”, asked if I needed help. I shared with him my destination from the train and asked if he knew which ticket I should purchase. He ordered the ticket for me. Then he turned and said to follow him and he would get me on the right train. Although wary of the man so eager to help a “lost American girl”, I was grateful for his help. The terminal was crowded and I knew not to let him lead me too far astray.
When we boarded the same train and I hurried to find a single available seat. He did come to find me before his stop to make sure I knew where my stop was. I was relived he would not be around to follow me all the way to my hotel.
Having had the train ride to study my maps, I was so confident upon exiting the train. I headed right out of the station, left at the first road, and then the hotel….the hotel…where was the hotel? I pulled out my maps again. “No, no I did it right. But wait, the street names are very wrong. OK, maybe I’ll head back to the station and start over.” I did this four times, each time starting off in a different direction from the station. Finally, I picked the direction I was most confident in and kept walking.
Eventually, I started to ask people for directions. One woman said I was on the right path, but I had a long way to go. Another man had no idea where my destination was. A bartender pulled out a map and said I was in the wrong area altogether. So, I just kept walking.
I ventured into one very hip neighborhood. The streets were narrow and old, but the people were young and stylish. There were no tourists, no franchise stores, and not even any cars. I noticed myself smiling at everyone. I stopped to look in window fronts. I even seemed to have a bounce in my step. I’d discovered the real Paris. This is where people actually live. There are no five star views of the Eiffel Tower, there are no expensive cafés on wide sidewalks, and I was absolutely the only tourist. But people were friendly, the scene was beautiful, and it felt real.
About twenty minutes further in my walk, street names became familiar. A few more turns and I found my hotel! When I walked in to my room, my friend who’d I’d planned to meet up with was already there. She helped me in to the room with my bags and said “where have you been, I expected you over an hour ago.” In response, I smiled and said, “oh, I just got lost in the sights, walking around.”

Monday, September 26, 2011

The Drive to Wales


Our bus slowed as it drove though the Welsh village. There were a few homes, a couple pubs, a store, and not much else. We continued on down the main road and pulled up alongside a two story, white concrete building with black shutters. We’d arrived.
Two weeks earlier my roommates and I stumbled upon a flyer about a weekend trip to Wales. It outlined stops along the way at Chepstow Castle, Titern Abbey, Hay-on-Wye, and one of the oldest pubs in the UK. The highlight of the trip was a horseback-riding excursion through the Welsh countryside. Space was limited, so we jumped on the opportunity and booked the trip.
Unbeknownst to us, all the stops on our itinerary were scheduled for the first day. We dragged ourselves out of bed for the early departure and traveled across London to meet up with the bus.
It was a small group and a small bus. Every seat was filled. The stops along the way broke up our time spent in the cramped seats. They hadn’t really accounted space for our luggage.  After our last stop we had a couple hours on the road still until we arrived at the Inn.
It’d been a long day. Most of us planned on resting during this last leg of the trip. I had an aisle seat and sat next to my friend, Bill. As he dozed off he propped his head on the window. The easy twists and turns in the road and the steady bumps made it easy drift off.
Before long the twists got more aggressive. It felt that our speed had quickened too. I opened my eyes and instinctively inched closer to the aisle. Bill woke soon after. His eyes bulged, he let out a yelp, and he nearly jumped in my lap.
The bus was racing down a rough road on the edge of a sharp drop. From Bill’s view on the window, we couldn’t see the road underneath. Trees growing along the edge zipped past. It was a terrifying scene to wake to. Bill decided to yell up to the bus driver to make sure he was aware of how close to the edge we were.  I don’t know how long we’d been driving like this while we slept, but we carried on for quite a while longer.
I remember feeling nauseous and closing my eyes to keep from seeing the scenery race by.  I didn’t open my eyes again until the bus slowed down. The quaint village was a sight of relief. We survived day one of our adventure…

Lunch on Montserrat


Lunchtime in Barcelona was spent at home with family and friends during the afternoon siesta. Food was prepared, newspapers read aloud, and children were allowed to watch TV. It was a magically quiet and relaxing time.
The day we visit Montserrat I was prepared to be away from the house and my host family during the siesta, but I was not prepared for how we would spend the siesta on the mountain.
My friend, Sonia, made arrangements with a few friends to travel with us. Five of us piled in to a tiny European car and drove outside the city and in to the mountains. The further we traveled and more winding the roads became, I started to get nervous about what I’d gotten myself in to. Two weeks earlier I’d broken my foot and was getting by on an air cast.
When we arrived at the foot of the mountain, we drove through the visitor’s parking lot to a gate. Sonia’s friend argued with a policeman for a minute and then turned to me and said “make sure to limp a little, the policeman is being nice and letting me drop you off here.” Sonia helped me out of the car and held my arm as I limped off to the train.
Montserrat is the home of the Santa Maria de Montserrat monastery. Sonia described that at a young age Spaniards, including herself, make a pilgrimage here. When she did it, a group of them walked all the way from her hometown. She pointed across to another peak where a tall cross stood. They’d stopped there before continuing up to the monastery. It was roughly a 16-mile journey for them. Regardless of my broken foot, I felt humbled by their journey.
Before too long, it was lunchtime. The weather was perfect and so we found a few stone steps outside to sit on. The steps circled around forming almost a stage in the middle. Many other travelers were seated there to eat as well. Sonia had packed a lunch for the two of us. We snacked on some chips and anchovy filled olives. Once we were finished with that, she served the sandwiches. She’d made a baguette with smeared tomato and salt cured ham. We ended with a couple chocolate digestives.
As we sat and ate, other travelers filed out of the monastery and started to gather on the “stage”. Several of them wore traditional polka dotted dresses of Seville. This group had clearly, made a long pilgrimage from the south. A few of them men from this group sat close to the gathering and started to play their guitars. Before long, the women started dancing.
From my experience of a Barcelona siesta, this was much louder and much more active. The group from Seville never asked others to join in, or shooed them away when then did. We were free to watch or free to take part. There were the entertainers and the entertained. Instead of a culture clash between regions, we were experiencing balance and harmony. We sat for nearly an hour watching, and it was an unexpected highlight of my trip.

Midterm Proposal


My goal is to merely establish an online presence. I have been hesitant, at best, to create a presence until I established voice to present. Now, I’ve learned, you must practice your voice to strengthen and establish a voice.
Lessons Learned:
It’s far more of a risk to be hidden then to make a mistake in plain view. Without establishing any online presence, I’m allowing others to draw conclusions without hearing my voice. Without a voice I have decided to sit in the back of the bus. I can’t hear what the bus driver is asking for, he/or she can’t hear me respond, and I can’t even see the road we’re driving on. I’m simply along for the ride and nauseated by the speed bumps!
Game Plan to Boost my voice:
1)   It’s time to jump in with both feet. I’m going to join LinkedIn and post my resume. Networking is a reality. However, networking also isn’t what it used to be. I plan to push the possibilities of my resume with key words, linked resources, and listing skill sets that are widely applicable.
2)   Create a portfolio. I am in a program that is pushing my skills. As a marketing major in my undergrad, I should have already started to put pieces of my work together. Now, I need to not only consistently update and add to my portfolio, but also make it publicly available along with my resume.
3)   Develop my interests. The bullet points above should concentrate on work at the professional level. Just like adding an “interests or extracurricular” section to my resume, I shouldn’t be afraid to invest time and energy in to my hobbies.  What does this mean for my web presence? Sharing. I’ve grown to really appreciate the blog I’ve created in this class. It’s a great record of my memories in travel, showcases my writing skills, and focused on my biggest passion.
Still Learning:
Practice, practice, practice. I’ve gotten the push to start writing again, which was the hard part.  And this class has been a great forum to write, critique, and receive feedback. Now, the harder part will be to continue writing after this class. By continuing my blog and building a following, I hope to further receive critique and feedback, which will improve my writing
This last chapter dipped in to the idea of SEO. This the greatest tool to have on the web. Knowing how your words can push searches is key for searching and being found. Incorporating this knowledge in to your sites or your writing is a skill worth working on.

Elevator Pitch


1. Travel guides are just starting to emerge in the iPod scene. You can download guidebooks and maps, audio books, and travel related podcasts. Rick Steves has come the furthest with his walking audio tours. There is still a lot of room to expand this genre. Rick Steves’ guides are historical, what about other themes? There are “Sex and the City” bus tours in New York and Harry Potter tours in London already. These two tours are very popular and no doubt fun in large groups. However, like iTunes has made lesser known bands more accessible; why not make self-guided tours more accessible for less mainstream themes. This could include tours of scenes from National Treasure in Boston, Breakfast at Tiffany’s in NYC, or the entire driving tour from Elizabethtown. Beyond films, self-guided tours could include restaurants, clubs, boutiques, gardens, etc.
2. One of the biggest regrets of travel is an unsuccessful attempt to find home cooking. The best way to immerse in a culture is to taste the food. My idea is inspired by Couch Surfing. Why not create a network of foodies? When you find yourself in a new city, this site will allow you to contact a local who is willing to invite you to dinner.

Monday, September 19, 2011

Injured Abroad


One of the most unique “opportunities” I had in my travels was getting injured. Yes, it was an opportunity. I had a brief glimpse at another countries health care system. And I was forced to re-evaluate my surroundings with the perspective of being (slightly) handicapped.
While I was in Sweden I managed to break my foot. My Swedish friend said I should wait until I was back in London to see a doctor. The health care in Sweden was too expensive, she said.  I had no trouble waiting, I was in denial I’d actually broken my foot. In fact, I was in denial for an additional three days after returning to London.
On the fourth day I decided it was time to get things checked out. Because of my casual manor, the nurses didn’t believe my foot was broken either. But after the doctor took one look at me he rushed me off for x-rays. He bandaged me up in a temporary cast, handed me some crutches and told me to return in five days. I was alone, an hour from my flat by train, and now on crutches.
Getting home was a whole new challenge. Not only was it taking twice as long for me to maneuver with the crutches, but also I had to make a new game plan for the route home. Even though I rode the train daily, I had to stop and study the map to determine which stops were handicap accessible.  Get off at the wrong stop and I could be confronted with a steep staircase. Luckily, I ran in to a friend on the train and he offered to give me a piggyback ride home from the station.
Another friend came back to the hospital with me five days later. The waiting room was an unusual scene. The emergency room in England is free and they must treat everyone. So, in effect, there were several homeless people coming in to be seen. Some of them were not in their right minds and started a fight. After they were escorted out, the mood brightened up as a snack cart made it’s way around the room. My friend and I looked at each other and couldn’t help but snicker. All of this seemed to be out of place.
I managed to convince the doctor to give me a walking cast. I was only a month in to my semester abroad and wasn’t about to let a plaster cast ruin my plans!  Once I had the walking cast, I was literally back on my feet. Five days later I was on a ten-day tour to Spain and Switzerland. The only thing my injury stopped me from was paragliding in the Alps.

The Unwelcomed Delay


Traveling relies on transportation. Transportation is no stranger to delays. Any where along your route you could get stuck, but it’s OK. Even if you leave hours of room for error it still might not be enough.
 Once, I almost missed a flight because there was no one at the gate to board me. My name was being called on the loudspeaker. I couldn’t help but laugh and yell back- “I’m here!” I didn’t lose my cool though. I waited patiently. Looked for another desk to inform them of the situation. And then waited for someone from the airlines to let me on to the plane. In a matter of minutes the situation was resolved and I was back on track.
Another time, I was in London and simply wanted to get back to my flat after a long day. It had been raining hard that day. When I got to the tube mass crowds and announcements that the tube was shut due to flooding confronted me. I hurried back up to the streets. The excessive number of commuters that would normally be on the trains was now weighing down the busses. The lines to catch a cab were queuing up quickly too. I was roughly a 45-minute walk from home, on a good day. It seemed overwhelming. Maybe it was the look of defeat on my face but in that moment a cab pulled over and illegally picked me up and took me home.
Last New Year’s Eve my sister and I planned a trip to the Bahamas for the Junkanoo festival. The New England weather had other plans. Instead of sitting on the beach drinking Yellow Birds, we were bundled up in sweaters and snowed in watching movies. Our trip was cut short a couple days, but, we got a more direct flight.
Sometimes, you’ve just got to have faith. When delays seem to be keeping you from your travels, maybe there’s an opportunity in the moment you’re missing. And remember that the journey is half the adventure.

Wiki: Educational Travel


Educational travel: A segment of the tourism industry that focuses on the educational content of a trip. Trips are designed to include famous landmarks, demonstrate historical events, and/or introduce cultural experiences. Tours may be domestic or international.
Travel is a unique and profound way to emphasize lessons, especially to young individuals. Educational trips may allow students to visit a famous or historical landmark, literally trace the steps of a history lesson, practice learning a language, or experience firsthand the traditions of a foreign culture.
Every travel opportunity can lend itself to a lesson learned. “One of the benefits of travel is the eye-opening realization that there are logical, civil, and even better alternatives.” (6)

Types of Educational Travel
Family Vacations
Many families try to incorporate an educational component to their family trips. Outside of the historical lessons, families can also instill core values and lessons while away from home. “Travel can help a family absorb more than just facts. It can help people empathize with the experiences of others.” (2)

Group Tours
There is a niche of tour operators that focus on providing education tours for groups. They are often targeted to middle and high school age groups. Schools, individual teachers, religious organizations, or clubs typically lead such groups. Popular organizations include ACIS (1), EF (4), and NETC (5).
Study Abroad
Exchange programs or study abroad experiences allow students a longer-term visit to a location. Typically these programs can run from a week to year. Students may stay with a host family, on their own, or in dormitories. The goal with such programs is to fully immerse into the culture. “A critical dimension of achieving intercultural understanding and competence is personal experience.” (3)

References
(1) ACIS

(2) Allee, Judith Waite and Melissa Morgan (2002). Educational Travel on a Shoestring : Frugal Family Fun and Learning Away from Home. Colorado Springs, CO: Shaws Books.


(3) Cushner, Kenneth (2004). Beyond Tourism: A Practical Guide to Meaningful Educational Travel. Toronto: ScarecrowEducation.

(4) EF

(5) NETC

(6) Steves, Rick (2005). Rick Steves’ Italy 2006. Emeryville, CA: Avalon Travel Publishing.

See Also:
Tourism
Outdoor education
Travel documentary
Adventure travel
Student Exchange program
International student
International education
Intercultural communication
Study abroad
STA Travel

How to Pack for Two Weeks in One Carry-on Bag


It was the flight home from my cousin’s wedding when my sister lost her luggage. We flew from Atlanta to Philadelphia and then home to Boston. Her luggage, apparently, did not. She fought with the airlines and reported the lost baggage. After three weeks she was basically told to give up and submit a claim of the items she lost with her luggage. We learned that if items go unclaimed for three weeks, it is sent to Arizona to be sold at auction.  All they could do now was send her a check to compensate for her lost belongings. It was after this that I decided to avoid checking luggage at all costs. I know the chances of my luggage being lost for good are slim. However, since this happened baggage fees have also become a norm.  Both of these reasons have justified the extra effort it takes to pack in carry-on luggage only.

The most difficult trip I packed for recently was a twelve-day tour of France and England. Besides the horror stories of lost luggage and avoiding the risk of baggage fees I also wanted to keep as mobile as possible. This was a large group tour of teenagers and so everyone was responsible for carrying their own luggage. There would be no bellhops at the hotels and our coach wouldn’t likely fit down the narrow, cobblestone streets in Normandy. So, the challenge was made, I needed one easily transportable carry-on bag.

How to pack for two weeks in one carry-on bag:

1)      Pick your bag.
a.       Ideally, a large backpack would have been great for this trip.  I would have loved throwing my pack on and been on my way. Reasons I did not use a backpack, however:
                                                               i.      My overnight camping pack was too long and had too many straps. The length of my pack could have instantly forced me to check my bag. I’m sure, if it wasn’t stuffed full I could have snuck through, but I wasn’t willing to risk it. And then once it was checked, the straps would have been a nightmare! Airports hate straps. I would have had to secure each strap so my bag didn’t get snagged on a conveyor.
                                                             ii.      Bad storage space. Although, the pack was long and fit a lot, it’s not an efficient packing style. The narrow body of the bag would force me pull everything out and re-pack every time I needed something. And without a firm structure, all of my clothing would be wrinkled, too.
                                                            iii.      Security. Backpacks are a huge target for pick-pocketers.  Traveling with a backpack would mean investing in a backpack protector. A backpack protector is basically a wire mesh to place over the pack and secured with a lock. This is easily a $50-$100 investment.
b.      Instead, I chose a mid-sized roller bag. The size secured I could use it as a carry-on bag. It was small enough that I’d have no trouble carrying it. The zip-around maximized the space inside for my belongings, and made them easy to access. Lastly, I could secure it shut with something as simple as a twist tie and no further locks or protection would be necessary. The only con is that it was a roller bag. This wouldn’t be ideal on old, cobblestone roads, but the pros outweighed the cons in this case.
2)      Pick your shoes.
a.       The bulkiest items you’ll likely ever pack are your shoes.  So, start here. Remember that you’ll want to wear your bulkiest shoes on the plane, if possible. For this trip, we were planning to walk, a lot! Shoes needed to be comfortable. It was also summer, so shoes needed to be lightweight and breathable. Also, cobblestone roads require your shoes have good traction and no heal.  The last point to consider is that you want your shoes to match as many outfits as possible. I chose a neutral, strap on, “Mary Jane” style shoe. It had traction like a sneaker, color to match just about anything, and comfort for walking. I also brought a pair of black flip-flops to wear on the bus or in the hotel at night.
3)      Pick your outfits.
a.       Although, you may want to pack sundresses in the summer, they really do fill your bag quickly. Dresses are typically only worn once on a trip. Shorts, pants, or even skirts can be worn multiple times. The goal is to see how many outfits you can arrange with the least amount of clothing. Keep in mind the shoes you’ve chosen and make sure they match each outfit. Some people will pick a theme to help pack in this way. For example, pack in neutrals or in all black. This way, everything matches no matter what two items you take out of your bag.
4)      Accessorize.
a.       If you do decide to pack in a theme you might have saved some space to add accessories. This is a good way to dress up a casual outfit for dinner or to make a new look out of an outfit you’ve already worn.
5)      Load up.
a.       Plan your entire outfit for the plan ride and set that aside. Keep in mind airplanes are cold, so you’ll want to carry your bulky sweatshirt or jacket as opposed to packing it. Try to avoid wearing a belt. If possible, wear slip on shoes with socks. (Security will make you remove shoes; you’ll appreciate the socks at this point.)
b.      Start with your bulky items like jeans and any extra shoes.
i. Jeans: fold in half and lay across the entire back of your bag.
ii. Shoes: pack soles together (to avoid getting your clothes dirty), heal to toe, and put as close to the wheels of your suitcase. Shoes are likely to be heavier than your clothes, so this will reduce shifting. If you are packing sneakers (which you should reconsider wearing on the plane) pack your socks inside them to save on space.
c.       Next, any items that you would mind becoming wrinkled. Fold in the best fashion for that item and place on top of jeans, as flat as possible.
d.      All other clothing: (Hear me out, this saves more space then you can believe.) Fold the item in half. Roll from top to bottom. Stack the rolled items in your suitcase like bricks. Start from the top of your bag and work down to the shoes that rest near the wheels.
e.      Leave space between your shoes and the rest of your clothing for your toiletry bag and accessories.
6)      Personal bag.
a.       Airlines will allow you one personal item beside your carry-on. This is where you want to store your wallet, IDs (including passport), other travel documents (hotel or transportation information), electronics, entertainment (reading material, music player, deck of cards…), and liquid items (see step 7).
7)      Toiletries
a.       Consolidate whatever toiletries you have to toiletries you need. Make sure it fits in one small bag that will fit in the space you left available in your suitcase. Take out ALL liquid items.  Security will only allow each passenger one quart-sized bag of clearly labeled 3oz bottles for liquid items. Keep this separate toiletry bag in your personal bag.
8)      At the airport.
a.       You have all items needed for your travels in your personal bag. There will be no need to dig through your luggage at the airport. At security put your shoes and jacket in a bin. Put your personal bag in a bin with electronics and bag of liquids pulled out. Carry your boarding pass and ID. Smile politely, as TSA agents are people too. And avoid personal remarks about full body scanners.

These instructions are nearly full proof. I’ve had TSA agents compliment my packing capabilities and efficiency. Give it a try and share your tips! The smarter people pack, the shorter those lines at security will get!